About Us
About Us
We’re a close-knit team of Facebook & Google advertising specialists based in different parts of the world.
Our Story
Separately, we have years of work under our belt working on front-line marketing, advertising, digital ads, lead generation and social media. Together it amounts to about 20 years of accumulated knowledge.
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So we’re not new to this.
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But we’re ambitious. We don’t want to be just another lead generation agency, scrapping around for clients, taking whoever will work with us, being a jack of all trades…
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Yet we knew from our own experience working in numerous agencies that this is exactly what they do.
We quickly learned that most marketing agencies aren’t choosy about who they work with.
Their clients are real estate agents, beauticians, personal trainers, dentists, dog groomers, hypnotists (we’re not kidding!), kitchen designers, lawyers, fast food restaurants… anyone and everyone, basically.
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And they’ll try their hand at any platform. They’ll do email marketing, Google Ads, Instagram, blogging, LinkedIn ads, content, e-books… Whatever you prefer.
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If you don’t know what you prefer, they’d recommend the one that suited them.
And that turns out to be the main problem with agencies
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Because they work with anyone, the agency never develops a deep understanding of any industry. All clients look the same to them.
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And because they spread themselves so thinly across all marketing platforms they never become expert on any of them.
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Instead, they apply a standard, basic strategy to your firm regardless of who you are, the goals you’re pursuing – or the difficulties you’ve faced so far.
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In agency-land one size has to fit all because they only know one size.
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We knew we were not going to put up with that anymore.
We’d already had some really satisfying successes in the construction industry.
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And, especially, we’d hit upon some really effective Facebook strategies for locating high-grade leads for roofing and solar companies.
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So we had a meeting, and we realized we really were pretty good at securing new, paid business for roofing and solar companies.
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We could do it consistently, and we had great feedback from companies we’d worked with. Clearly, that’s where our strengths lay.
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So we made the decision: no more working with any Tom, Dick, or Harry. No more being amateurs at every ads platform under the sun.
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Instead, we would work only with roofing and solar companies, only those operating in s few selected countries. And we’d use the one ads platform that we knew would deliver powerful returns for low ad costs.
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So in 2020 we dropped the hairdressers, the accountants, the drainage firms and the whole array of clients we could work with. Instead, we became roofing and solar leads specialists – helping the clients we wanted to work with.
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Our agency became super-narrow in its focus – but also really good at its work
We only find leads for roofing and solar companies – nobody else.
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We only serve roofers in the USA, Europe, Australia, Canada – nowhere else.
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We only use Facebook – the best lead generation platform for roofing and solar companies – and nothing else.
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And because we’ve specialized so narrowly for so many years we’ve become really, fantastic at what we do.
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As the numbers, dollars, and testimonials from our clients will attest!
Meet The Team
Shubham Gupta
Founder & CEO
I’m a self-confessed ads geek – I’ll spend hours refining audience factors in order to gain a slight improvement in the audience we’re presenting our ads to. I love split testing everything to see what works best. And then when I know what works best I try to beat it.
Outside of work you could find me working out at my local gym, reading books or playing volleyball and singing (I am very bad at it). To wind down I go for walks with my dog.
And, now the lockdowns are over, I’m looking to travel a bit more.
Henrik Gustafsson
Media Buyer
We started working together a good few years back now, and we got some great results in the construction industry. But roofing was where we really did some special work – and got some great results.
We’re specialists in the roofing industry now, and I really love how well our efforts turn into new business for our clients!
Outside of work I am an avid runner and do at least two marathons a year. I spend a bit too much time watching Netflix – although I think the running makes up for that!
Nicklas Johnson
Senior Media Buyer
I never liked working with agencies until I met Shubham. I take my work very seriously, and I want to use my hard-won skills to help other people build their businesses. This small team focuses intensely on just US roofing businesses – pushing them hard into new growth spurts that end up creating bigger, better enterprises.
That’s the kind of work I love!
When I’m not working (or thinking about work) I hike, swim, meditate; I cook Indian food, and I’ve just started learning to play chess. At the moment, I’m really bad at it!
Gary Manro
Sales copywriter
Years ago I worked as a salesman and marketer in the construction industry in London. So working with Shubham was an easy transformation and the focus we bring by working in just one industry – residential roofers – really pays off for our clients.
When I’m not writing I’m often reading – novels, Stoic philosophy, poetry – or running. I also enjoy beating Niklas at chess!